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The Lead Funnel Can Tell You Whether to Cut the Price

When a vehicle is not selling, price is an obvious suspect. Sometimes it is the problem. Sometimes discounting simply treats the symptom while the real issue sits somewhere else in the customer journey. A stock unit with almost no enquiries is different from a unit receiving enquiries but no appointments. A vehicle generating test drives but no offers tells a different story again. The CRM funnel can help management decide whether to change the price, the process or the product presentation....