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Why Australia’s Next CFO Conversations Are Operational, Not Just Financial
In many Australian businesses, the finance function is still treated as the place where results are reported after the fact. Revenue is measured. Gross margin is reviewed. Payroll is reconciled. BAS is lodged. The monthly management report is produced. Then the conversation starts. But by that point, the commercial result has already happened. The better CFO conversation begins earlier. It asks what operational decisions are creating the financial outcome before the outcome reaches the profit...